Versus, formerly Outdoor Life Network, was rebranded in 2006 and is the home of the National Hockey League as well as collegiate sports from the Pac-10, Big 12, Mountain West and Ivy League conferences, the Tour de France bicycle race, Davis Cup Tennis, the Professional Bull Riders (PBR), World Extreme Cage fighting (WEC), the Indy Racing League and Professional Boxing.</p>
The network is available in about 75 million homes and is wholly-owned by Comcast. It is unclear how many subscribers the network has on DirecTV, which has about 24.2 million subscribers overall.</p>
In a statement, DirecTV said that the dispute centers on carriage fees. According to SNL Kagan, Versus was getting about 18 cents per subscriber per month in carriage fees from cable operators in 2009.</p>
"In our contract discussions, Comcast has demanded a deal for Versus that is not comparable to other providers and is pushing for a significant rate hike that does not reflect current market terms or the value of its programming," DirecTV said in a prepared statement. "We will continue to try and negotiate a fair deal, but we intend to hold the line on our programming costs and protect our customers against these unfair demands that are both discriminatory and wholly unrealistic given current market rates. If we do not reach an agreement, the network will come down on Sept. 1 following the expiration of our contract with Versus."</p>