I'm assuming all these NIL numbers are projections based on calculating all the folks interested in gaining an audience with these kids.
All the car dealers, local sports radio characters/shows, restaurants, etc and about what they'll be charged.
At some point in the not-so-distant future I think agents will have to be brought in to handle all that ****.
Right now, kids, parents, schools, etc...who's managing all this in terms of setting the market, hammering out contracts, logistics, phone calls, negotiations?
I think that's why it's a clown show so far...not because kids are making money, but because there are no trained professionals handling it all.