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<blockquote data-quote="Buckaineer" data-source="post: 130995131" data-attributes="member: 1428007">The BIG 12 expansion was about adding inventory and territory.Not sure what you don't get about that.&nbsp; Adding certain schools would have increased the BIG 12 territory into the numbers the B10 and SEC have in their base territory--aiding in negotiations for a linear network.&nbsp; That is why they needed to expand, in addition to the benefits a bigger conference gives you in landing in the playoff (see Clemson)A BIG 12 network would be every school equally, just as everyone else's conference network is.&nbsp; Just as BIG 12 now is for participating members.Everyone is not thrilled with the setup at all, a good portion of the conference wanted to expand the conference when the opportunity presented itself.Adding more schools would increase everyone's revenues, it wouldn't decrease anyone's.&nbsp; Biggest lie of the situation.&nbsp; Did the acc's revenues decrease?&nbsp; PAC's?&nbsp; Big Ten's?&nbsp; SECs when they expanded?&nbsp; Of course not.&nbsp; So why would anyone pretend the BIG 12s would?Expansion would open up new streams of revenue and also bring a rights increase.</blockquote>

[QUOTE="Buckaineer, post: 130995131, member: 1428007"] The BIG 12 expansion was about adding inventory and territory. Not sure what you don't get about that. Adding certain schools would have increased the BIG 12 territory into the numbers the B10 and SEC have in their base territory--aiding in negotiations for a linear network. That is why they needed to expand, in addition to the benefits a bigger conference gives you in landing in the playoff (see Clemson) A BIG 12 network would be every school equally, just as everyone else's conference network is. Just as BIG 12 now is for participating members. Everyone is not thrilled with the setup at all, a good portion of the conference wanted to expand the conference when the opportunity presented itself. Adding more schools would increase everyone's revenues, it wouldn't decrease anyone's. Biggest lie of the situation. Did the acc's revenues decrease? PAC's? Big Ten's? SECs when they expanded? Of course not. So why would anyone pretend the BIG 12s would? Expansion would open up new streams of revenue and also bring a rights increase. [/QUOTE]

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