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Big 12 digital network a move to get ahead in a changing landscape?
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<blockquote data-quote="Buckaineer" data-source="post: 130995434" data-attributes="member: 1428007"><p>Its about footprint. A bigger footprint delivers a better chance for the network partner to get back their investment and gain subscribers. They launched the accn because they have schools in highly populated states with lots of cable subscribers.</p><p></p><p>Even though its highly unlikely most people in IN, PA, NY, MA, GA, FL, KY, etc. care about the acc, by having schools there its easier for ESPN or FOX to negotiate with carriers in those states--guaranteeing a base amount of return on investment.</p><p></p><p>But these networks are NATIONAL, not local. And thats how they make lots of money, not because i.e. "the sec has a rabid fanbase", but because ESPN got the network on multiple platforms across the country by threatening to pull ESPN, ESPN2, Disney channels, etc. unless they carry the SEC network, or the acc network or whatever.</p><p></p><p>So the carriers cave and then you, I and anyone else subscribing to that service pay for it whether you ever watch a down of acc football, or ever watch sec basketball etc.</p><p></p><p>They make money not based on actual fans watching, but based on how many subscribers subscribe to that platform.</p><p></p><p>Well, for the BIG 12 to have such a network, whether on a linear channel or a streaming channel (but not behind a paywall), they need a bigger footprint to guarantee a minimum number of subscribers. Thats why markets are still important. The BIG 12 could add certain schools and greatly increase their footprint and states with cable/streaming subscribers.</p><p></p><p>Right now, the BIG 12s fanbase has to support the third tier outlet with additional money, but they are also paying for schools in the Big Ten, SEC and acc and a little for the Pac. But those schools fans aren't paying for the BIG 12 product in kind.</p><p></p><p>This has to be altered at some point.</p></blockquote><p></p>
[QUOTE="Buckaineer, post: 130995434, member: 1428007"] Its about footprint. A bigger footprint delivers a better chance for the network partner to get back their investment and gain subscribers. They launched the accn because they have schools in highly populated states with lots of cable subscribers. Even though its highly unlikely most people in IN, PA, NY, MA, GA, FL, KY, etc. care about the acc, by having schools there its easier for ESPN or FOX to negotiate with carriers in those states--guaranteeing a base amount of return on investment. But these networks are NATIONAL, not local. And thats how they make lots of money, not because i.e. "the sec has a rabid fanbase", but because ESPN got the network on multiple platforms across the country by threatening to pull ESPN, ESPN2, Disney channels, etc. unless they carry the SEC network, or the acc network or whatever. So the carriers cave and then you, I and anyone else subscribing to that service pay for it whether you ever watch a down of acc football, or ever watch sec basketball etc. They make money not based on actual fans watching, but based on how many subscribers subscribe to that platform. Well, for the BIG 12 to have such a network, whether on a linear channel or a streaming channel (but not behind a paywall), they need a bigger footprint to guarantee a minimum number of subscribers. Thats why markets are still important. The BIG 12 could add certain schools and greatly increase their footprint and states with cable/streaming subscribers. Right now, the BIG 12s fanbase has to support the third tier outlet with additional money, but they are also paying for schools in the Big Ten, SEC and acc and a little for the Pac. But those schools fans aren't paying for the BIG 12 product in kind. This has to be altered at some point. [/QUOTE]
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Big 12 digital network a move to get ahead in a changing landscape?
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