Guys no matter what this is the future of college (semi pro) athletics. It is no longer about school what so ever. It is about a Brand, KENTUCKY WILDCATS, Pittsburgh Steelers, Cincinnati Reds and so forth. Once money grubbing starts it only gets worse. It does not get better. In a few years UK tickets will go through the roof (even more than now), fees will be larger than ever and just like Pro sports they are more for the elite (to go see the teams) than it is for the normal fan.
I do not follow my Pro teams any more, have not watched an NBA game in more than 10 years, have not watched a full NFL game in more than 3 years, have not watched the Reds in more than 6 years. It will be the same sooner or later when the money grubbing gets out of control with college (semi pro) athletics. I told my wife that Friday night was my last time going to Rupp. I said in 2022 that was the last time going to Commonwealth Stadium.
Corporate tailgating will be taking over for good in a year or 2 as UK will start renting spots to tailgate. It is very sad but they have to keep up with other Teams as much as possible. You will never, ever see the Grove at Ole Miss be a corporate only tailgate event.
I will watch on TV for now. Just a sad time for college athletics.
If it stays on the same track, you will see more people opt out I do believe.