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BRAND VALUE INDEX (THIS WILL SHOCK MOST HERE)
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<blockquote data-quote="Volatility_rivals135605" data-source="post: 131741806" data-attributes="member: 1476288"><p>From what Ive heard on a few different podcasts, the last realignment, there were a few "Bowtie" types from Wake Forest, Duke, & UVA that did not want WVU in the ACC simply due to our Academics.</p><p></p><p>That said, those people are no longer in those positions, and WVU has made significant improvements academically since joining the Big12. The biggest of which is getting the Tier1(R1) Research status.</p><p></p><p>All that said, ACC also has new leadership(Some of which with WVU/WV connections) and I dont believe Academics will carry as much weight as it may have historically, its Gordon Gecko blue-horseshoe loves Annacott Steel, survival of the fittest mode.. IN an age where money is king, you cant expect to remain competitive if you are weighting factors that may inhibit revenue. So we'll see how aggressive these conferences are, and if the glory days hold true. MY money is on the long side tho <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /> </p><p></p><p>IM not sure what metrics or weightings Navigate use to derive their Brand Value Index, but their entire business is providing sports brand research, so id imagine they would really try to be as accurate+predictive as possible with their rating mechanisms. Def good for us, something im sure Lyons can put on any application. </p><p></p><p>It was a bit of a surprise to me too. After I researched some various data, I would have projected a top 14-20 range, but being #7 is great any way you spin it. Im curious what kind of research conference leaders will use to determine which programs they pursue, and if the data & weightings are similar to Navigate's Brand Value Index. If so, we may be in for a surprise. Im also curious if this historical Brand Value Index would go back the past 25 years, what is the level of improvement WVU has experienced in that time.</p><p></p><p>Even myself would have not imagined WVU has the 27th largest TV Market, 12 positions higher then our states population(39th). If you are looking at that purely from an analytics inference, it suggests strength & passion within the fanbase, as we must maintain a higher % engagement to achieve those levels. Also something a lot of people overlook is WVU has a healthy amount of students from out of state( NY, PA, NJ areas esp). All around great data points to include within a "Why Us" presentation. I would imagine Navigate wont be making their rating method public anytime soon, but being realignment will be the primary topic of conversation for some time into the future, If I got one, I would give my last "paycheck" to know. ( Who said data nerds cant be funny too <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile :)" loading="lazy" data-shortname=":)" /> )</p></blockquote><p></p>
[QUOTE="Volatility_rivals135605, post: 131741806, member: 1476288"] From what Ive heard on a few different podcasts, the last realignment, there were a few "Bowtie" types from Wake Forest, Duke, & UVA that did not want WVU in the ACC simply due to our Academics. That said, those people are no longer in those positions, and WVU has made significant improvements academically since joining the Big12. The biggest of which is getting the Tier1(R1) Research status. All that said, ACC also has new leadership(Some of which with WVU/WV connections) and I dont believe Academics will carry as much weight as it may have historically, its Gordon Gecko blue-horseshoe loves Annacott Steel, survival of the fittest mode.. IN an age where money is king, you cant expect to remain competitive if you are weighting factors that may inhibit revenue. So we'll see how aggressive these conferences are, and if the glory days hold true. MY money is on the long side tho :) IM not sure what metrics or weightings Navigate use to derive their Brand Value Index, but their entire business is providing sports brand research, so id imagine they would really try to be as accurate+predictive as possible with their rating mechanisms. Def good for us, something im sure Lyons can put on any application. It was a bit of a surprise to me too. After I researched some various data, I would have projected a top 14-20 range, but being #7 is great any way you spin it. Im curious what kind of research conference leaders will use to determine which programs they pursue, and if the data & weightings are similar to Navigate's Brand Value Index. If so, we may be in for a surprise. Im also curious if this historical Brand Value Index would go back the past 25 years, what is the level of improvement WVU has experienced in that time. Even myself would have not imagined WVU has the 27th largest TV Market, 12 positions higher then our states population(39th). If you are looking at that purely from an analytics inference, it suggests strength & passion within the fanbase, as we must maintain a higher % engagement to achieve those levels. Also something a lot of people overlook is WVU has a healthy amount of students from out of state( NY, PA, NJ areas esp). All around great data points to include within a "Why Us" presentation. I would imagine Navigate wont be making their rating method public anytime soon, but being realignment will be the primary topic of conversation for some time into the future, If I got one, I would give my last "paycheck" to know. ( Who said data nerds cant be funny too :) ) [/QUOTE]
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