http://www.musiccitybowl.com/newsroom/news.php?nID=264
FOR IMMEDIATE RELEASE <font size="3"><br style="FONT-WEIGHT: bold"><br style="FONT-WEIGHT: bold"><span style="FONT-WEIGHT: bold">FRANKLIN AMERICAN MORTGAGE MUSIC CITY BOWL ANNOUNCES ECONOMIC IMPACT NUMBERS FROM 2011 EVENT</span></font>
NASHVILLE, Tenn., (February 21, 2012) – The local economy is reaping the benefits of the 2011 Franklin American Mortgage Music City Bowl, thanks to a $22.2 million impact from the game featuring the Mississippi State University Bulldogs and the Wake Forest University Demon Deacons.
There were 55,208 fans in attendance at the Dec. 30 game, with a 3.07 national household rating delivering 4.2 million television viewers. A total of 25,805 hotel room nights were booked with 36,989 out-of-town visitors attending the Bowl.
“The 2011 bowl game was another economic home run for Nashville,” said Brad Lampley, Bowl chairman. “The bowl continued to exhibit the strong momentum it has shown in recent years, based on attendance, ratings and economic impact. Plus, this year's game put the bowl over the $200 million mark in total economic impact since its inception. We look forward to even more accomplishments through our partnerships with the SEC, ACC, ESPN and Franklin American Mortgage Company in the upcoming years.”
The Bowl has become a popular destination for SEC and ACC visiting fans. “This year’s economic success underscores why the Bowl continues to deliver on its mission with more than 36,000 fans from Mississippi State and Wake Forest enjoying a multi-day event in Music City,” said Scott Ramsey, president and CEO, Franklin American Mortgage Music City Bowl.
In 2011, the Bowl’s nationally recognized Youth Football Program provided more than $55,000 in total support and equipment to youth football leagues in the region. More than 5,000 youth and their families attended the 2011 Bowl through this program which impacts more than 20,000 youth in more than 80 communities in Middle Tennessee, southern Kentucky and northern Alabama.
Since 2001, the Bowl has used the Nashville Sports Council’s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy. The Scorecard measures economic impact, media exposure, and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attended the event.
<div style="Z-INDEX: 730" align="center"><font face="Arial"><font size="2">2006 – 2011 Franklin American Mortgage Music City Bowl Summary of Results</font></font>
<font size="1" face="Arial">*2006 marked the first year of the SEC vs. ACC conference agreement. Conference agreements are completed in four-year cycles. The Bowl has existing agreements with the SEC and ACC through the 2013 Bowl game. </font></div><font face="Arial"><font size="2">
<table border="3" cellspacing="1" cellpadding="1" width="100%"><tbody><tr><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">Category</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2006</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2007</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2008</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2009</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2010</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2011</td></tr><tr><td>Date/Time</td><td>Fri. Dec. 29
12 pm CST</td><td>Mon. Dec. 31
3 pm CST</td><td>Wed. Dec. 31
2:30 pm CST</td><td>Sun. Dec. 27
7:30 pm CST</td><td>Thurs. Dec. 30
5:40 pm CST</td><td>Fri. Dec. 30
5:40 pm CST</td></tr><tr><td>Match-Up</td><td>Clemson vs. Kentucky</td><td>Kentucky vs. Florida State</td><td>Boston College vs. Vanderbilt</td><td>Kentucky vs. Clemson</td><td>North Carolina vs. Tennessee</td><td>Mississippi State vs. Wake Forest</td></tr><tr><td>
Economic
Impact</p></td><td>$20,665,771</td><td>$27,094,078</td><td>$9,974,618</td><td>$12,643,699</td><td>$20,130,454</td><td>$22,288,377</td></tr><tr><td>Attendance</td><td>68,024</td><td>68,661</td><td>54,250</td><td>57,280</td><td>69,143</td><td>55,208</td></tr><tr><td>National TV Viewers</td><td>2,638,000</td><td>5,299,051</td><td>3,645,819</td><td>2,790,317</td><td>7,106,725</td><td>4,213,669</td></tr><tr><td>Out of Town
Visitors</td><td>51,018</td><td>53,556</td><td>17,498</td><td>39,528</td><td>41,486</td><td>36,989</td></tr></tbody></table>
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FOR IMMEDIATE RELEASE <font size="3"><br style="FONT-WEIGHT: bold"><br style="FONT-WEIGHT: bold"><span style="FONT-WEIGHT: bold">FRANKLIN AMERICAN MORTGAGE MUSIC CITY BOWL ANNOUNCES ECONOMIC IMPACT NUMBERS FROM 2011 EVENT</span></font>
NASHVILLE, Tenn., (February 21, 2012) – The local economy is reaping the benefits of the 2011 Franklin American Mortgage Music City Bowl, thanks to a $22.2 million impact from the game featuring the Mississippi State University Bulldogs and the Wake Forest University Demon Deacons.
There were 55,208 fans in attendance at the Dec. 30 game, with a 3.07 national household rating delivering 4.2 million television viewers. A total of 25,805 hotel room nights were booked with 36,989 out-of-town visitors attending the Bowl.
“The 2011 bowl game was another economic home run for Nashville,” said Brad Lampley, Bowl chairman. “The bowl continued to exhibit the strong momentum it has shown in recent years, based on attendance, ratings and economic impact. Plus, this year's game put the bowl over the $200 million mark in total economic impact since its inception. We look forward to even more accomplishments through our partnerships with the SEC, ACC, ESPN and Franklin American Mortgage Company in the upcoming years.”
The Bowl has become a popular destination for SEC and ACC visiting fans. “This year’s economic success underscores why the Bowl continues to deliver on its mission with more than 36,000 fans from Mississippi State and Wake Forest enjoying a multi-day event in Music City,” said Scott Ramsey, president and CEO, Franklin American Mortgage Music City Bowl.
In 2011, the Bowl’s nationally recognized Youth Football Program provided more than $55,000 in total support and equipment to youth football leagues in the region. More than 5,000 youth and their families attended the 2011 Bowl through this program which impacts more than 20,000 youth in more than 80 communities in Middle Tennessee, southern Kentucky and northern Alabama.
Since 2001, the Bowl has used the Nashville Sports Council’s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy. The Scorecard measures economic impact, media exposure, and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attended the event.
<div style="Z-INDEX: 730" align="center"><font face="Arial"><font size="2">2006 – 2011 Franklin American Mortgage Music City Bowl Summary of Results</font></font>
<font size="1" face="Arial">*2006 marked the first year of the SEC vs. ACC conference agreement. Conference agreements are completed in four-year cycles. The Bowl has existing agreements with the SEC and ACC through the 2013 Bowl game. </font></div><font face="Arial"><font size="2">
<table border="3" cellspacing="1" cellpadding="1" width="100%"><tbody><tr><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">Category</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2006</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2007</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2008</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2009</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2010</td><td style="TEXT-ALIGN: center; TEXT-DECORATION: underline">2011</td></tr><tr><td>Date/Time</td><td>Fri. Dec. 29
12 pm CST</td><td>Mon. Dec. 31
3 pm CST</td><td>Wed. Dec. 31
2:30 pm CST</td><td>Sun. Dec. 27
7:30 pm CST</td><td>Thurs. Dec. 30
5:40 pm CST</td><td>Fri. Dec. 30
5:40 pm CST</td></tr><tr><td>Match-Up</td><td>Clemson vs. Kentucky</td><td>Kentucky vs. Florida State</td><td>Boston College vs. Vanderbilt</td><td>Kentucky vs. Clemson</td><td>North Carolina vs. Tennessee</td><td>Mississippi State vs. Wake Forest</td></tr><tr><td>
Economic
Impact</p></td><td>$20,665,771</td><td>$27,094,078</td><td>$9,974,618</td><td>$12,643,699</td><td>$20,130,454</td><td>$22,288,377</td></tr><tr><td>Attendance</td><td>68,024</td><td>68,661</td><td>54,250</td><td>57,280</td><td>69,143</td><td>55,208</td></tr><tr><td>National TV Viewers</td><td>2,638,000</td><td>5,299,051</td><td>3,645,819</td><td>2,790,317</td><td>7,106,725</td><td>4,213,669</td></tr><tr><td>Out of Town
Visitors</td><td>51,018</td><td>53,556</td><td>17,498</td><td>39,528</td><td>41,486</td><td>36,989</td></tr></tbody></table>
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