That would certainly be the kind of spectacle I'm sure Byrne loves, plus it fits with the recently announced discount tickets. I'm going to say soft buy.
Press conferences before the game in Jackson and Starkville.
New coach announced to crowd at half of basketball game with new coach escorting Bully (the actual bulldog)
Obviously the plan is already in place to have the press confrences in Starkville and Jackson, so those are set. And then just trot him out at halftime and let him grab the mic and talk for a min and get the standing O. Definetly doable.....</p>