We wouldn't care either if we weren't a national title contender. I've got no problem with jumping on the bandwagon for a niche sport in good times and and ignoring it in bad times. That's how about 99% of normal people act.
Not necessarily disagreeing with your thought process, but if WBB is niche so is baseball. The small SEC school WBB national title game had more than double the viewers of the big school SEC baseball national title games last year. We don't give up on baseball even in bad years.
If your school builds a powerhouse program in any sport worth watching you should support it for the long run. I think the past few years have shown most of us what Tennessee, UCONN, Baylor, and others have known for years. WBB is not bad to watch. Sure you trade off athleticism and dunks, but you get back a solid team game and a massive reduction in entitlement and stupidity. It's also nice to watch the best players play for four years.
If your once good program really falls off a cliff, like our men's basketball, you piss and moan and don't show up to hold the program accountable. I mean what recourse/reward do you have other than your money for tickets and such? If they are good, you give long term support until you are fed up. This is the way of college sports.
Oh and buy. You don't talk **** about sports with ole miss fans. You talk **** about their general lack of manhood, intelligence, and self-awareness along with their natural instinct to threaten litigation over anything, wear clothes that look like they came from an adult sized OshKosh Bgosh catalog, and their incessant reliance upon "Diddy."