Ole Miss-LSU is “a budding rivalry series,” according to this writer.
Well yea, outside of the Joe Burrow blip, LSU has been settling into a lower tier of SEC hierarchy. They aren't a top team anymore (Bama, Georgia, Texas). They're in tier 2 and OM in tier 3 makes it much more of a chance to be a real rivalry. Much like us and Bama - it would become more of a rivalry if Bama dropped a tier.
No one cares that it was an old rivalry from the 60s. Most LSU fans would have OM at highest 4th on their rivalry list right now. (Bama, Aggy, Arky)