Unfortunately for the TV ratings they were beholden to Big12 numbers - so while they drove ratings up individually they likely didn’t see any additional benefit for it.Interesting I would have assumed he would have generated more. But that makes sense.
selling out home games would have been a boom for the department - but that is still just 6 games for the entire athletic department.
I would also never underestimate a public university's ability to piss away fiscal responsibility as another contributing factor.
