Article in Wall Street Journal on handwritten letters to recruits.
"Some players keep their notes private, hanging them up on refrigerators and bedroom walls. Others share them on social media, a sign for coaches that their messages are hitting home and a hint for rival coaches that they are in the market for more. In one letter publicized by a recruit, Mississippi State defensive coordinator Geoff Collins had doodled a "can of swag," which resembled a 12-ounce soda with the Coca-Cola label replaced by "swag," a catchphrase popular among teens. For others, Collins whips up "swag-o-meters," a device that "measures the amount of swag that someone might have," he said."
"Some players keep their notes private, hanging them up on refrigerators and bedroom walls. Others share them on social media, a sign for coaches that their messages are hitting home and a hint for rival coaches that they are in the market for more. In one letter publicized by a recruit, Mississippi State defensive coordinator Geoff Collins had doodled a "can of swag," which resembled a 12-ounce soda with the Coca-Cola label replaced by "swag," a catchphrase popular among teens. For others, Collins whips up "swag-o-meters," a device that "measures the amount of swag that someone might have," he said."