The Heisman is a bogus award if you ask me. It's lost its meaning over the years, and now it's a bastardized version of what it used to be.
I said all along that for Snead to have a shot, we'd have to go 11-1 or 12-0 this year, and he'd get consideration. Stats don't mean nearly as much as team record. That's just the way it works. Eli put up better numbers as a sophomore at Ole Miss than he did as a senior, but he finished 3rd in 2003 because we went 9-3 in the regular season. Had we gone 11-1 or 12-0, and he had the same exact numbers, he may have won the thing.
On occasion, you have a player that is just so outstanding either putting up ridiculous numbers or making highlight reel plays every week that can overcome team record, but for the most part, it's narrowed down to players on teams in the national title hunt or in the Top 10, and the most outstanding player from those teams is selected.
Larry Fitzgerald is an example of a player that made enough highlight reel plays to overcome an average team record, and he finished 2nd largely because of his team's record. Fitzgerald should've won the Heisman in 2003 over Jason White, but he didn't because his team didn't win enough.