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<blockquote data-quote="Buckaineer" data-source="post: 129567272" data-attributes="member: 1428007">Expansion is primarily about making more revenues.&nbsp; That is imperative and can't be stressed enough.The Big Ten and to a lesser degree SEC are generating higher revenues and will gradually pull further and further ahead of the BIG 12.&nbsp; Actually the Big Ten won't be all that gradually as they are going to be getting (from reports) $250,000,000 per year each year through 2023 for only half of their new contracts.&nbsp; They'll also get another major amount and expect to be paying out in the $40 to $50 million range per school starting in 2017. They BIG 12 is going to be in the low $30 mil range paid out in 2017.&nbsp; Plus each team has tier 3 deals, but only UT's really keeps them on par or a little ahead of those Big Ten schools.&nbsp; OU, KU and WVU are at a bit of a disadvantage, but many other schools are going to be way behind with tier 3 deals in the $3 or $4 mil range.By 2023 the Big Ten is going to get yet another deal and the Pac 12 will also get a new deal.&nbsp; You can bet they will each test the waters for grabbing OU and Texas and probably some others.&nbsp; The BIG 12 can't leave itself vulnerable to that attack--it has to have its revenues increasing with those conferences and the SEC (which is reportedly $9 million ahead this past year).The BIG 12 must expand now--to correspond as closely as possible with the Big Ten's jump, so they can increase their revenues and keep pace.&nbsp; That will also help them get an increase in their tv deal in addition to their network and CCG revenues.There are schools that will help them generate these revenues via a conference network and expansion and will not lower the strength of the conference and will fit in academically.</blockquote>

[QUOTE="Buckaineer, post: 129567272, member: 1428007"] Expansion is primarily about making more revenues. That is imperative and can't be stressed enough. The Big Ten and to a lesser degree SEC are generating higher revenues and will gradually pull further and further ahead of the BIG 12. Actually the Big Ten won't be all that gradually as they are going to be getting (from reports) $250,000,000 per year each year through 2023 for only half of their new contracts. They'll also get another major amount and expect to be paying out in the $40 to $50 million range per school starting in 2017. They BIG 12 is going to be in the low $30 mil range paid out in 2017. Plus each team has tier 3 deals, but only UT's really keeps them on par or a little ahead of those Big Ten schools. OU, KU and WVU are at a bit of a disadvantage, but many other schools are going to be way behind with tier 3 deals in the $3 or $4 mil range. By 2023 the Big Ten is going to get yet another deal and the Pac 12 will also get a new deal. You can bet they will each test the waters for grabbing OU and Texas and probably some others. The BIG 12 can't leave itself vulnerable to that attack--it has to have its revenues increasing with those conferences and the SEC (which is reportedly $9 million ahead this past year). The BIG 12 must expand now--to correspond as closely as possible with the Big Ten's jump, so they can increase their revenues and keep pace. That will also help them get an increase in their tv deal in addition to their network and CCG revenues. There are schools that will help them generate these revenues via a conference network and expansion and will not lower the strength of the conference and will fit in academically. [/QUOTE]

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