That is EXACTLY why he wants to come to Kentucky. He doesnt get as much media attention as he probably thinks he should for having a continually successful program in a garbage conference. I think he wants to prove that he can run with the big dogs like Roy Williams, Jim Calhoun, Mike Kryzezewski, and a few others that are perennial winners in big conferences. If he can get it done at Kentucky after all the years of complaints about how he dominates a terrible conference, just think what kind of press ESPN will give him. He wants the recognition, not the money.