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Found out some discouraging info today:

J

jcdawgman18

Redshirt
Jul 1, 2008
1,379
0
36
One of my classes today was used as a student focus group for a marketing company hired by the Athletic Department to create a new campaign for the athletic department, starting with football season ticket renewals. I was obviously interested. They started off with saying that to create a new image, they wanted to use Maroon, because our other monikers, such as State and Bulldogs, are somewhat generic. Makes sense, and has already started to happen with the True Maroon stuff. <div>
</div><div>Then they showed us their presentation. It started off with a 30 second television spot for ticket renewals. The first 25 seconds were awesome. Well produced, excellent audio and voice-over, shots of the football team in the tunnel chanting "Hey, Go State!", Relf scoring, stuff like that. At this point, I have chills.</div><div>
</div><div>Then, the following phrase pops up: "Vroom Maroon". </div><div>
</div><div>Chills are gone now. Then they show many more things, including more TV spots and some supposed Jumbotron footage. All of it really featuring this "Vroom Maroon". They claimed this was supposed to be our version of "Hook 'em Horns" or "War Eagle". One of these guys then talked about how the ultimate phrase was "Roll Tide" (thought we were done trying to be Alabama, huh?).</div><div>
</div><div>This is evidently quite possibly our new campaign. I can't stand it. Their production for their videos was leaps and bounds better than last year's crap, but that phrase is terrible. And they were talking about using this for things all over the University. </div><div>
</div><div>If you feel as nauseated by the phrase as me, please email Greg Byrne about it. I'm not one of those folks who just pops off an email whenever I have some small feeling or complaint, but this is a big deal. We're talking about being stuck with that as our brand. Can you say laughingstock? This needs to be stopped.</div>
 
J

jcdawgman18

Redshirt
Jul 1, 2008
1,379
0
36
One of my classes today was used as a student focus group for a marketing company hired by the Athletic Department to create a new campaign for the athletic department, starting with football season ticket renewals. I was obviously interested. They started off with saying that to create a new image, they wanted to use Maroon, because our other monikers, such as State and Bulldogs, are somewhat generic. Makes sense, and has already started to happen with the True Maroon stuff. <div>
</div><div>Then they showed us their presentation. It started off with a 30 second television spot for ticket renewals. The first 25 seconds were awesome. Well produced, excellent audio and voice-over, shots of the football team in the tunnel chanting "Hey, Go State!", Relf scoring, stuff like that. At this point, I have chills.</div><div>
</div><div>Then, the following phrase pops up: "Vroom Maroon". </div><div>
</div><div>Chills are gone now. Then they show many more things, including more TV spots and some supposed Jumbotron footage. All of it really featuring this "Vroom Maroon". They claimed this was supposed to be our version of "Hook 'em Horns" or "War Eagle". One of these guys then talked about how the ultimate phrase was "Roll Tide" (thought we were done trying to be Alabama, huh?).</div><div>
</div><div>This is evidently quite possibly our new campaign. I can't stand it. Their production for their videos was leaps and bounds better than last year's crap, but that phrase is terrible. And they were talking about using this for things all over the University. </div><div>
</div><div>If you feel as nauseated by the phrase as me, please email Greg Byrne about it. I'm not one of those folks who just pops off an email whenever I have some small feeling or complaint, but this is a big deal. We're talking about being stuck with that as our brand. Can you say laughingstock? This needs to be stopped.</div>
 
J

jcdawgman18

Redshirt
Jul 1, 2008
1,379
0
36
One of my classes today was used as a student focus group for a marketing company hired by the Athletic Department to create a new campaign for the athletic department, starting with football season ticket renewals. I was obviously interested. They started off with saying that to create a new image, they wanted to use Maroon, because our other monikers, such as State and Bulldogs, are somewhat generic. Makes sense, and has already started to happen with the True Maroon stuff. <div>
</div><div>Then they showed us their presentation. It started off with a 30 second television spot for ticket renewals. The first 25 seconds were awesome. Well produced, excellent audio and voice-over, shots of the football team in the tunnel chanting "Hey, Go State!", Relf scoring, stuff like that. At this point, I have chills.</div><div>
</div><div>Then, the following phrase pops up: "Vroom Maroon". </div><div>
</div><div>Chills are gone now. Then they show many more things, including more TV spots and some supposed Jumbotron footage. All of it really featuring this "Vroom Maroon". They claimed this was supposed to be our version of "Hook 'em Horns" or "War Eagle". One of these guys then talked about how the ultimate phrase was "Roll Tide" (thought we were done trying to be Alabama, huh?).</div><div>
</div><div>This is evidently quite possibly our new campaign. I can't stand it. Their production for their videos was leaps and bounds better than last year's crap, but that phrase is terrible. And they were talking about using this for things all over the University. </div><div>
</div><div>If you feel as nauseated by the phrase as me, please email Greg Byrne about it. I'm not one of those folks who just pops off an email whenever I have some small feeling or complaint, but this is a big deal. We're talking about being stuck with that as our brand. Can you say laughingstock? This needs to be stopped.</div>
 
J

jcdawgman18

Redshirt
Jul 1, 2008
1,379
0
36
One of my classes today was used as a student focus group for a marketing company hired by the Athletic Department to create a new campaign for the athletic department, starting with football season ticket renewals. I was obviously interested. They started off with saying that to create a new image, they wanted to use Maroon, because our other monikers, such as State and Bulldogs, are somewhat generic. Makes sense, and has already started to happen with the True Maroon stuff. <div>
</div><div>Then they showed us their presentation. It started off with a 30 second television spot for ticket renewals. The first 25 seconds were awesome. Well produced, excellent audio and voice-over, shots of the football team in the tunnel chanting "Hey, Go State!", Relf scoring, stuff like that. At this point, I have chills.</div><div>
</div><div>Then, the following phrase pops up: "Vroom Maroon". </div><div>
</div><div>Chills are gone now. Then they show many more things, including more TV spots and some supposed Jumbotron footage. All of it really featuring this "Vroom Maroon". They claimed this was supposed to be our version of "Hook 'em Horns" or "War Eagle". One of these guys then talked about how the ultimate phrase was "Roll Tide" (thought we were done trying to be Alabama, huh?).</div><div>
</div><div>This is evidently quite possibly our new campaign. I can't stand it. Their production for their videos was leaps and bounds better than last year's crap, but that phrase is terrible. And they were talking about using this for things all over the University. </div><div>
</div><div>If you feel as nauseated by the phrase as me, please email Greg Byrne about it. I'm not one of those folks who just pops off an email whenever I have some small feeling or complaint, but this is a big deal. We're talking about being stuck with that as our brand. Can you say laughingstock? This needs to be stopped.</div>
 
J

jcdawgman18

Redshirt
Jul 1, 2008
1,379
0
36
One of my classes today was used as a student focus group for a marketing company hired by the Athletic Department to create a new campaign for the athletic department, starting with football season ticket renewals. I was obviously interested. They started off with saying that to create a new image, they wanted to use Maroon, because our other monikers, such as State and Bulldogs, are somewhat generic. Makes sense, and has already started to happen with the True Maroon stuff. <div>
</div><div>Then they showed us their presentation. It started off with a 30 second television spot for ticket renewals. The first 25 seconds were awesome. Well produced, excellent audio and voice-over, shots of the football team in the tunnel chanting "Hey, Go State!", Relf scoring, stuff like that. At this point, I have chills.</div><div>
</div><div>Then, the following phrase pops up: "Vroom Maroon". </div><div>
</div><div>Chills are gone now. Then they show many more things, including more TV spots and some supposed Jumbotron footage. All of it really featuring this "Vroom Maroon". They claimed this was supposed to be our version of "Hook 'em Horns" or "War Eagle". One of these guys then talked about how the ultimate phrase was "Roll Tide" (thought we were done trying to be Alabama, huh?).</div><div>
</div><div>This is evidently quite possibly our new campaign. I can't stand it. Their production for their videos was leaps and bounds better than last year's crap, but that phrase is terrible. And they were talking about using this for things all over the University. </div><div>
</div><div>If you feel as nauseated by the phrase as me, please email Greg Byrne about it. I'm not one of those folks who just pops off an email whenever I have some small feeling or complaint, but this is a big deal. We're talking about being stuck with that as our brand. Can you say laughingstock? This needs to be stopped.</div>
 
ckDOG

ckDOG

All-American
Dec 11, 2007
9,807
5,451
113
besides the obvious ghey factors. "Go State!" backed by the sound of a few thousand cowbells is plenty original for me, thanks.
 
J

jcdawgman18

Redshirt
Jul 1, 2008
1,379
0
36
Making it "Varoom Maroon".<div>This was after someone in the athletic department meeting said it reminded them of Croom.</div>
 
J

jamdawg96

Redshirt
Feb 27, 2008
1,523
0
36
In a literal sense. Mike Myers should do his black and white Sprockets bit as part of the "Vroom Maroon" campaign.<div>
</div><div>If it's true, that's stupid, terrible, laughable, and lame. It might as well be "Croom Buffoon."</div>
 
G

graddawg

Sophomore
Jun 4, 2007
2,699
102
63
 
DawgatAuburn

DawgatAuburn

All-Conference
Apr 25, 2006
10,972
1,726
113
This is not one of them. That is the worst, dumbest, lamest, stupidest, nonsensical-est thing I have ever heard come out of our athletic department. I would rather us spell things wrong all over the place than try to market ourselves as vroom maroon. That is ID-EEEEE-OTIC.
 
L

lawdawg02

Redshirt
Jan 23, 2007
4,120
0
0
like you said, "GO STATE", although generic, is our cheer. it's in the fight song. build on that.

actually, on second thought, this VROOM thing could be GREAT. but, it needs more... here's a quick mockup of what our ad campaign should look like:

 
J

jamdawg96

Redshirt
Feb 27, 2008
1,523
0
36
Croom on a golf cart.<div>VROOM MAROON.</div><div>
</div><div>Add a Barnhill's off in the distance for good measure.</div><div>
</div><div>(I don't have Photoshop.)</div>
 
G

goldeneye

Redshirt
Dec 12, 2009
241
0
0
Why not have the Budweiser car from the famous campus shoot out a few years ago with the football players
 
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