Years ago before everybody had the interwebs, a group of women that worked in the admin office of a local school started talking college for their kids. Of course they all knew how to contact MSU for information since they were in Starkville but nobody had a number for Ole Miss. Someone suggested they try 1-800-OLE-MISS. It just seemed natural since it fit. At the time, 1-800-OLE-MISS turned out to be a lesbian hotline. That made the rounds here in Starkville for about two weeks until one day the number was mysteriously disconnected.
Before anybody asks. Yes, I dialed it and can verify it. A co-worker's wife was present on the initial dialing and told my friend. I didn't belive him so I tried it.