De-emphasize winning. Tell the fans to quit caring so much about wins and losses. Tell the schools/boosters to quit paying coaches so much money to win. Tell the coaches it doesn't really matter how much you win, you can keep your job as long as you do good by the student athlete. Oh, and last but certainly not least, tell the media to lay off coaches for not winning enough. Winning, after all, is secondary according to the media members....well, when they want it to be at least. Tell coaches you'll have a party for them and give them an extension and a trophy for being a good citizen even if they go 3-9.
But wait, that's never going to happen.
Randy Shannon is a good example. He went to Miami with a goal of cleaning up the program. I believe I heard that he only had one player arrested during his tenure and the graduation rate for the entire program was 3rd in the country behind only Army and Navy. Yet, at the end of this past season, he got fired. Why? Because he didn't win enough.
That's the way it is everywhere. Running a clean program, helping boys become men, being honest and forthright to players, none of that REALLY matters if you don't win.
Winning is all that matters. Fans, media, even coaches and administrations pretend to care about the other good stuff, but coaches aren't paid for that. They're paid to win. I get really tired of everyone talking out of both sides of their mouth. If you really care about that stuff, then start a bunch of threads about how players are doing in school, and be sure not to complain when they take one on the chin on Saturday.