Unless the game gets lop-sided, we get mentioned a couple of times, and the announcers probably won't make a big deal out of it. Other than a viewer saying to himself "Dan Mullen's going to Mississippi State. How about that? Good for him"
Does it really do all that much for MSU? I know the point of both articles is trying to put a dollar value on an announcer's comment, but that's not what I'm getting at. Does it bring us more fans? more recruits? more students? more donations? all of the above?