But DS isn't talking about Kentucky, Arkansas, and A&M - he's talking about Memphis, UAB, and La Tech as being the "should win" games.
Here's athletic revenue in 2006: MSU - $25MM, USM - $19.5MM
Here's athletic revenue in 2011: MSU - $59MM, USM - $20.6MM
In 2016 it could look like: MSU - $100MM, USM - $25MM
Link to the chart
I can see us dropping games to those schools when we had 25% more resources, but today that number is 100% and in the next few years it could be double that.
I will also add the spread offenses allowed us to separate ourselves from them as well. When we lost to those teams in the past, it was because we couldn't score usually because of dreadful QB play. The spread changed that. Credit Mullen, but every alternative to Mullen right now runs the spread as well. It's not an industry secret. That's why I say the alternative to Mullen isn't Croom.