Ok, to show my point that "build it, they will come" doesn't work, Let's look at the numbers. For reference... Here is the old stadium capacity roughly 43,000 (including the temporary endzone bleachers). Now, it is 55,082.<div>
</div><div>2003 average attendance (because there are no ind. game statistics)- 47,667 between 6 home games. Nearly 7,500 empty seats on average (the new upper deck is 7,000)</div><div>2004 average attendance... let's remember this is the first year of a new coach- 43,792... less than 1,000 more than the old stadium seated. On average, more than 10,000 empty seats. 7 home games.</div><div>
</div><div>Between 2005 and 2008, 6 games... only 6 ever broke the 50,000 plateau in attendance and only 1 sold out (Bama in '07). Second closest was Ole Miss in 05 with roughly 53,000.</div><div>Between 2005 and 2008, 12 games would not have filled the old stadium (less than 43,000 in attendance). Hell, one game had only 38,137 there. NEARLY 17,000 EMPTY SEATS and less than this year's SPRING GAME!! That would have 4,863 empty seats without the '03 expansion.For reference, the west side upper deck seats 5,500.</div><div>
</div><div>Ok, so we sold more seats, but what is the point of adding a **** ton of seats for most of them to stay empty? </div><div>
</div><div>Ole Miss has gone through the same troubles with their attendance after bowling in their endzone. I would imagine only a few games have sold out completely since it was built. Of course, they have a flawed system for counting attendees, but that's neither here nor there.</div><div>
</div><div>Yes, simply "building it" will bring more attendees, but as a business, I want to know every seat possible will generate revenue and not just be "more seats for people to sit in," especially if I'm spending millions of dollars. I'm sure Stricklin will handle this expansion better and will have plenty of research to justify the numbers they add to it, but to show my point, simply "build it, and they will come" doesn't work. Yes, attendance is obviously up and yes, we have a waiting list, but how much of one? My guess, a couple of thousand. Why would you throw up 10,000 more seats for 5 or 6K to be empty most games? Especially on tv, that looks like ****. </div>