We have a lot of dumbasses who think this is a reasonable way to spend money , it's not .
Do you know anything about business? And make no mistake, major college football is a business. Anyone with any business sense at all understands the concept of sunk costs. Sometimes you have to admit you made a mistake or a bad decision and move on. It's cheaper to take a loss in the short-term, rather than trying to hang onto an idea or product (or in this case, a coach) that's clearly a failure. The best managers never let sunk costs keep them from making changes that clearly have to be made for the long-term future of the company.