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<blockquote data-quote="WVUALLEN" data-source="post: 132479281" data-attributes="member: 1112294">That is incorrect. Brett Yormark and the Big 12 Conference want media rights holders to pay for his conference’s basketball product as they do for football.Time will tell, but it seems almost certain that Yormark, who is nearing his one-year anniversary as the leader of the Big 12 on August 1, is going to transform the conference into a multi sport TV property.This doesn’t mean Yormark is de-emphasizing the most important college sport. He knows the numbers, and he plans to have Big 12 football on TV screens from the morning until those late-night kickoffs close out the day.It’s all part of the master plan.“Now, that doesn't mean we compromise football; we understand the value of football,” Yormark said. “But if I can grow football, and grow basketball, (the Big 12 will) be in a much better place long term.”Think outside the box.[URL unfurl=&quot;true&quot;]https://247sports.com/college/kansas-state/article/big-12-basketball-expansion-realigniment-brett-yormark-joel-klatt-podcast-213163389/[/URL]</blockquote>

[QUOTE="WVUALLEN, post: 132479281, member: 1112294"] That is incorrect. Brett Yormark and the Big 12 Conference want media rights holders to pay for his conference’s basketball product as they do for football. Time will tell, but it seems almost certain that Yormark, who is nearing his one-year anniversary as the leader of the Big 12 on August 1, is going to transform the conference into a multi sport TV property. This doesn’t mean Yormark is de-emphasizing the most important college sport. He knows the numbers, and he plans to have Big 12 football on TV screens from the morning until those late-night kickoffs close out the day. It’s all part of the master plan. “Now, that doesn't mean we compromise football; we understand the value of football,” Yormark said. “But if I can grow football, and grow basketball, (the Big 12 will) be in a much better place long term.” Think outside the box. [URL unfurl="true"]https://247sports.com/college/kansas-state/article/big-12-basketball-expansion-realigniment-brett-yormark-joel-klatt-podcast-213163389/[/URL] [/QUOTE]

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