I'm certainly not making light of the situation at all, but let's look at the reality... the ribbons and breast cancer awareness is all marketing, and they are taking full advantage of what they can (their relationship with the NFL) to raise awareness. Certainly, it is a good thing... but on the other hand, breast cancer is not the only type of cancer (as some of you in this thread have already pointed out). Truth is, these organizations compete for your dollar just like Walmart or Wendy's does. They want to get their name out there as well as their message, mission, and goals. I would donate my money anywhere that my dollars will go toward awareness and ultimately, curing these awful diseases... but ultimately, this is all marketing.