The direction of the NCAA seems clear: Former kinder, gentler days are giving way to a new, tougher approach.
In June, after spending nearly 20 months debating harsher sanctions for rule breakers, the NCAA hit USC with the most severe penalties in years. The football program received a two-year bowl ban — the first time any school faced that penalty since Alabama completed its probation in 2003 — and barely avoided getting hit with the first TV ban since 1996.
With an increasing number of high-profile programs under scrutiny — such as Alabama, North Carolina, Michigan, Florida, South Carolina and Georgia — the penalty phase is getting more attention.
And Emmert thinks it is time to be tough.
"I can't talk about any one of those cases, but the fact that we've got strong enforcement going on, I think, is a good thing," he said.
The NCAA has launched a widespread investigation into athletes who might have had improper contacts with agents.
Emmert already has contacted the pro leagues and representatives from various players' associations and he hasn't ruled out lobbying states to enforce their statutes regarding sports agents.
Excellent Timing, Coach Dye