You must not realize how bad the SWC really was. The problem there was that all but 1 school was in Texas, so the alums all had to look their rivals in the eyes in the boardroom and at the country club. We have some of that in the SEC, but not to the same extent. The result was open bidding wars for players -- players receiving cars, and then giving the cars back for better cars from a different school. Players basically agreeing to a monthly stipend for their whole playing career. Plus, they didn't have the same scholarship restrictions back then, so it was open bidding on every recruit.