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<blockquote data-quote="michaelwalkerbr" data-source="post: 129570343" data-attributes="member: 1601483">It's also about the size of the conference footprint itself. Right now it is very Texas centric and includes exposure to about 35 million people. That limits the conference in several ways. Potential broadcast income, recruiting and exposure of the B12 product to the rest of the nation. Ohio would add a significant portion of 11.5 million people and Florida over 20 million. That nearly doubles the size of the conference in potential viewers. Obviously not everyone in Texas is a B12 fan, nor will they be in any new states.There is a lot involved in the results of the expansion studies and I trust in the presidents and chancellors of the member institutions to take their time and do whatever is best for the conference. There is a lot of speculation and predictions among fans both ways. We will see the basic results of very comprehensive studies in a matter of weeks. The future of the conference can either be strengthened or weakened with change. But questions regarding expansion, a CCG and possible B12 network have to be explored and resolved.</blockquote>

[QUOTE="michaelwalkerbr, post: 129570343, member: 1601483"] It's also about the size of the conference footprint itself. Right now it is very Texas centric and includes exposure to about 35 million people. That limits the conference in several ways. Potential broadcast income, recruiting and exposure of the B12 product to the rest of the nation. Ohio would add a significant portion of 11.5 million people and Florida over 20 million. That nearly doubles the size of the conference in potential viewers. Obviously not everyone in Texas is a B12 fan, nor will they be in any new states. There is a lot involved in the results of the expansion studies and I trust in the presidents and chancellors of the member institutions to take their time and do whatever is best for the conference. There is a lot of speculation and predictions among fans both ways. We will see the basic results of very comprehensive studies in a matter of weeks. The future of the conference can either be strengthened or weakened with change. But questions regarding expansion, a CCG and possible B12 network have to be explored and resolved. [/QUOTE]

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