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Isn't this reason enough to expand...
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<blockquote data-quote="Buckaineer" data-source="post: 129570356" data-attributes="member: 1428007"><p>Although rights and licensing is also a bit of a decieving look at things, because things like signage and Nike deals, radio deals and beverage deals are included in those matters, a look at rights and licensing shows that the BIG 12 needs to find a way to boost revenues. The conference is very close to the Pac and really only ahead of the ACC in total rights licensing--and that is only some schools, not all.</p><p></p><p>Here are the latest numbers from USA for everyone's rights and licensing agreements (private school numbers not listed for any conference) and as is visible from the list, the BIG 12 needs to gain more revenues. The Big Ten's are about to go up even more:</p><p></p><p> school rights/licensing revenues</p><p></p><p><span style="color: #0000ff"><strong>1 Texas $62,860,081 </strong></span></p><p>2 Michigan $58,080,032</p><p>3 Ohio State $57,144,221</p><p>4 Alabama $56,574,002</p><p>5 Kentucky $56,285,185</p><p>6 Florida $55,527,482</p><p><span style="color: #0000ff"><strong>7 OU $54,750,980 </strong></span></p><p>8 Tennessee $54,496,151</p><p>9 Wisconsin $54,364,325</p><p>10 LSU $49,867,113</p><p></p><p>11 Georgia $49,842,044</p><p>12 Arkansas $49,755,396</p><p><span style="color: #b35900">13 FSU $49,576,951 </span></p><p>14 PSU $48,596,811</p><p>15 MSU $48,173,291</p><p>16 Maryland $47,325,265</p><p>17 Minnesota $47,260,472</p><p>18 A&M $47,023,255</p><p>18 Auburn $46,317,251</p><p>20 Indiana $46,251,896</p><p></p><p><span style="color: #00b359">21 Washington $45,870,090 </span></p><p>22 Iowa $45,114,329</p><p>23 Illinois $43,215,144</p><p>24 Purdue $43,074,547</p><p><span style="color: #00b359">25 UCLA $42,457,964 </span></p><p><span style="color: #00b359">26 Oregon $42,170,326 </span></p><p>27 Missouri $42,095,455</p><p>28 South Carolina $41,129,812</p><p>29 Nebraska $40,746,990</p><p>30 Miss State $40,267,330</p><p></p><p>31 Ole Miss $39,487,822</p><p><span style="color: #0000ff"><strong>32 Kansas $38,341,131 </strong></span></p><p><span style="color: #00b359">33 AZ State $38,018,921 </span></p><p><span style="color: #00b359">34 Arizona $37,203,848 </span></p><p><span style="color: #b35900">35 NC State $36,591,714 </span></p><p><span style="color: #0000ff"><strong>36 Texas Tech $36,491,370 </strong></span></p><p><span style="color: #0000ff"><strong>37 OSU $36,165,660 </strong></span></p><p><span style="color: #00b359">38 California $35,894,932 </span></p><p><span style="color: #0000ff"><strong>39 West Virginia $35,857,157 </strong></span></p><p><span style="color: #b35900">40 UNC $35,278,904 </span></p><p><span style="color: #b35900"></span></p><p><span style="color: #b35900">41 VT $34,984,991 </span></p><p><span style="color: #b35900">42 Clemson $34,738,786 </span></p><p><span style="color: #0000ff"><strong>43 Kansas State $34,482,713 </strong></span></p><p><span style="color: #00b359">44 Ore State $34,235,884 </span></p><p><span style="color: #0000ff"><strong>45 Iowa State $34,126,584 </strong></span></p><p><span style="color: #b35900">46 GT $33,663,030 </span></p><p><span style="color: #b35900">47 UVA $33,013,532 </span></p><p><span style="color: #b35900">48 Louisville $32,739,935 </span></p><p><span style="color: #00b359">49 Wazzou $30,798,983</span></p><p><span style="color: #00b359">50 Colorado $30,601,797 </span></p><p><span style="color: #00b359"></span></p><p><span style="color: #00b359">51 Utah $29,664,437 </span></p><p>52 Rutgers $20,268,745</p></blockquote><p></p>
[QUOTE="Buckaineer, post: 129570356, member: 1428007"] Although rights and licensing is also a bit of a decieving look at things, because things like signage and Nike deals, radio deals and beverage deals are included in those matters, a look at rights and licensing shows that the BIG 12 needs to find a way to boost revenues. The conference is very close to the Pac and really only ahead of the ACC in total rights licensing--and that is only some schools, not all. Here are the latest numbers from USA for everyone's rights and licensing agreements (private school numbers not listed for any conference) and as is visible from the list, the BIG 12 needs to gain more revenues. The Big Ten's are about to go up even more: school rights/licensing revenues [COLOR=#0000ff][B]1 Texas $62,860,081 [/B][/COLOR] 2 Michigan $58,080,032 3 Ohio State $57,144,221 4 Alabama $56,574,002 5 Kentucky $56,285,185 6 Florida $55,527,482 [COLOR=#0000ff][B]7 OU $54,750,980 [/B][/COLOR] 8 Tennessee $54,496,151 9 Wisconsin $54,364,325 10 LSU $49,867,113 11 Georgia $49,842,044 12 Arkansas $49,755,396 [COLOR=#b35900]13 FSU $49,576,951 [/COLOR] 14 PSU $48,596,811 15 MSU $48,173,291 16 Maryland $47,325,265 17 Minnesota $47,260,472 18 A&M $47,023,255 18 Auburn $46,317,251 20 Indiana $46,251,896 [COLOR=#00b359]21 Washington $45,870,090 [/COLOR] 22 Iowa $45,114,329 23 Illinois $43,215,144 24 Purdue $43,074,547 [COLOR=#00b359]25 UCLA $42,457,964 26 Oregon $42,170,326 [/COLOR] 27 Missouri $42,095,455 28 South Carolina $41,129,812 29 Nebraska $40,746,990 30 Miss State $40,267,330 31 Ole Miss $39,487,822 [COLOR=#0000ff][B]32 Kansas $38,341,131 [/B][/COLOR] [COLOR=#00b359]33 AZ State $38,018,921 34 Arizona $37,203,848 [/COLOR] [COLOR=#b35900]35 NC State $36,591,714 [/COLOR] [COLOR=#0000ff][B]36 Texas Tech $36,491,370 [/B] [B]37 OSU $36,165,660 [/B][/COLOR] [COLOR=#00b359]38 California $35,894,932 [/COLOR] [COLOR=#0000ff][B]39 West Virginia $35,857,157 [/B][/COLOR] [COLOR=#b35900]40 UNC $35,278,904 41 VT $34,984,991 42 Clemson $34,738,786 [/COLOR] [COLOR=#0000ff][B]43 Kansas State $34,482,713 [/B][/COLOR] [COLOR=#00b359]44 Ore State $34,235,884 [/COLOR] [COLOR=#0000ff][B]45 Iowa State $34,126,584 [/B][/COLOR] [COLOR=#b35900]46 GT $33,663,030 47 UVA $33,013,532 48 Louisville $32,739,935 [/COLOR] [COLOR=#00b359]49 Wazzou $30,798,983 50 Colorado $30,601,797 51 Utah $29,664,437 [/COLOR] 52 Rutgers $20,268,745 [/QUOTE]
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