True NIL deals are different from collective deals. Very few athletes have meaningful independent NIL deals, most are on collective deals.
See chat gpt's thoughts:
A "NIL deal" refers to any individual agreement where a college athlete monetizes their "Name, Image, and Likeness" (NIL) by partnering with a brand for promotional activities, while a "collective deal" is when a group of donors pool money through an independent organization to create NIL opportunities for athletes at a specific school, essentially offering a wider range of potential deals to multiple athletes from that institution; the key difference lies in the structure - a NIL deal is a one-on-one arrangement with a brand, whereas a collective deal involves a larger group of donors supporting a wider pool of athletes through a collective entity.
For example Livvy Dunne may have a NIL deal with a makeup company. The company probably doesn't care if she's going to LSU or USC. A collective deal will be with boosters of an individual school. If Livvy is on a collective deal the entity paying is more concerned with here she is enrolled. If is my understanding that for a big time NIL deal, the athlete needs a huge SM following.