I think LeBron has always been humble, and the only thing he hasn't done humbly that was entirely douchey was the "decision"... which generated $3 mil for the Boys and Girls Club. So even the douchiest thing he's ever done was still for charity.
He's never been in the media for fighting someone in the club, pissing his neighbors off, or being a bad locker room guy. People claim they hate LeBron because he's over exposed but those same people beat off to MJ... who was a notorious gambler (accused of gambling on NBA games), drinker (accused of playing "flu game" actually hungover), and womanizer (accused of fathering a billion children with a billion women).
LeBron was exploited by Nike and every media outlet in the world when he was 16 or 17 years old and might be the only kid who that happened to who never acted out or made an *** of himself. Gotta love him. If you don't you're just a hater.