It’s not Matt’s responsibility. We agree.It's not Matt's responsibility to set it up. If the NCAA is going to let the schools set up (or at least be part of it and support) the collectives, then that is Mitch's responsibility. Matt is right in that Mitch is letting his own personal opinions about NIL affect his approach to it and in the long run it will negatively impact the athletic department. Part of the problem is also JMI. Without the university support, any collective an outside party sets up will fail.
If a collective does get started, I bet Matt is part of it with KSBar and potentially OVW. He has already done some stuff with both.
But, a guy who makes a lot of money off UK sports and has decided to be a critic should be organizing and not just arm chair QBing. But, arm chair QBing is kind of what he does.