He actually isn’t wrong tho about a lot of rural KY fans being done with Cal. UK means A LOT to those fans and Cals politics along with his disregard for UKs history and traditions, plus roster turnover with little to show for it has put A LOT of fans off. These are the fans that would travel to watch UK instead of going to the beach For vacation. Everyone thinks that fans will automatically just show back up after COVID passes but that isn’t totally true. Poor product, loss of interest, changes in financial priorities will definitely affect fan participation and attendance. If UK thinks they can just easily sell the seats they have lost this season, I think they are sorely mistaken. People already weren’t filling Rupp before the pandemic. Now, with things as they are, it won’t be as easy to sell those seats. People in KY will still LOVE KY basketball, but they don’t have to love OR pay for a product that they don’t believe in anymore and that doesnt justify that extra cost. Apathy has set in across the fan base and as powerful as BBN can be, that power giveth and it taketh away as well.