people have to remember the last two AD's were big in to marketing and came from that side of the house in athletic administration. Cohen comes from coaching. He cares more about the coaches, student athletes and winning. Not that he doesn't care about game day atmosphere or other things like marketing the brand he just cares more for the actual sports and not the brand necessarily. He also just doesn't have that background. So we aren't seeing as much of the new stadium addition videos and other types of marketing things you were used to seeing from the ninja and loafers. I know they still have staff that markets it, but it's a lot different when you see it coming from posts directly from the AD. Cohen just doesn't push the marketing and the brand as much as his predecessors and his staff do.
I'm wearing my Maroon (well technically gray with M State emblems), but I don't think it went away. It's just not being marketed as much with new AD and football staff. I think they are more focused on winning.