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<blockquote data-quote="Butler-eer" data-source="post: 131766539" data-attributes="member: 1661089">Market size is only a part of the viewership equation.&nbsp; Military Academies bring much more than just their graduates.&nbsp; It's the whole arm of the military.&nbsp; BYU brings a lot of their congregation nationwide.&nbsp; Same with Domers.&nbsp; Miami is a very small school.&nbsp; WV has only 1.8M in the state.&nbsp; Much of it is the brand and how that brand performs over time.&nbsp; There are some teams that may bring more to the table, but aren't aligned with the rest of the B12.&nbsp; BYU is one.&nbsp; Scheduling problems are the biggest hurdle.&nbsp; Boise is another Mtn time zone problem.&nbsp; There are way too many good options in the East to fracture the conference for one or two teams out west.&nbsp; In any case leaving the P12 at 8 may give those teams a little more individual payout at this time.&nbsp; But come TV negotiating time more inventory with teams in bigger markets with bigger followings and decent brand identification will keep the networks in touch and give the B12 the best chance of making more money.&nbsp; And more teams mean more teams for bowl games even though they may be the lower tier games.&nbsp; It's still money.&nbsp; Staying at 8 is a death wish.&nbsp; Going back to 10 only is just delaying that death.&nbsp; Need to get to minimum 12 and IMO higher.</blockquote>

[QUOTE="Butler-eer, post: 131766539, member: 1661089"] Market size is only a part of the viewership equation. Military Academies bring much more than just their graduates. It's the whole arm of the military. BYU brings a lot of their congregation nationwide. Same with Domers. Miami is a very small school. WV has only 1.8M in the state. Much of it is the brand and how that brand performs over time. There are some teams that may bring more to the table, but aren't aligned with the rest of the B12. BYU is one. Scheduling problems are the biggest hurdle. Boise is another Mtn time zone problem. There are way too many good options in the East to fracture the conference for one or two teams out west. In any case leaving the P12 at 8 may give those teams a little more individual payout at this time. But come TV negotiating time more inventory with teams in bigger markets with bigger followings and decent brand identification will keep the networks in touch and give the B12 the best chance of making more money. And more teams mean more teams for bowl games even though they may be the lower tier games. It's still money. Staying at 8 is a death wish. Going back to 10 only is just delaying that death. Need to get to minimum 12 and IMO higher. [/QUOTE]

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