have a day in the paper or hour on the radio devoted to each of the schools. This beat writer for tsun idea is not too smart. You are offending more people than you are serving. This guy should cover like Alabama on Monday, Arkansas on Tuesday, MSU on Wednesday, tsun on Thursday, Tennessee on Friday, type of thing. The sports radio guys can easily get a beat writer for each of the schools to do a segment or two on a given day also.
The Memphis market is more than the Grizzlies and Memphis Basketball. I understand those are the two major topics, but there is time to serve some other customers. If you keep it a specific day/time then the fans will know when to tune in.