"It's easier to ask for forgiveness than permission."
Let's see. The cowbells are already in the stadium. Somebody wasn't planning on ringing their bell until they saw the skit on the mootube. Genius, I tell you.
Or.......they didn't bring their bell in. However, upon seeing the skit, they ignor the SEC no-passout rule, run out to the car, get their cowbell, and find they have to buy another ticket to get back in, thus inflating ticket sales. That sucks, too.