He should have hired Chesney.I would hope that Kraft wouldn't be stupid enough to get into a bidding war over freaking Sitake. It should be obvious that the plan is "here's our best offer - take it or leave it TODAY" and if Sitake says no then you move on immediately and go for Brohm or Diaz or whomever (or try to get Chesney instead of UCLA)
This is so straight forward that it is insane. You shouldn't be doing any sort of back and forth at this point for a dime a dozen coach like Sitake.