Not trying to help him. Trying to help dickie see that the tweets and columns are basically a reflection of the mindset of the vast majority of the Auburn fanbase. That's why they get written and posted - so the Auburn loyalists will have something to RT and "Like." Follow the $$$$.
I also questioned how smart it is of BR to employ "superfans" to cover teams. If they are seriously into hiring journalists, as their application says, then I can't see how that's a good idea. (It's also a very liberal usage of the word journalist, but that's another story.) If they are into getting clicks, then it's probably a great business plan. I mean, if Bob Carskadon left MSU to work for BR and was assigned UM as one of his main teams to cover, would their fans even give him the time of day? No. But if Godfrey did it, mass clicking would ensue. He's one of theirs, Bob is not. Barrett is Auburn's. Most Auburn fans probably love him. Most other SEC fanbases tolerate him because they know where his heart is.