Let me put it this way
If I was given the choice between playing OSU in Houston for a non-conference game and having the Egg Bowl on Thanksgiving, I would choose playing the Egg Bowl on Thanksgiving without hesitation and not think twice about it.
Playing Oklahoma State does not makes sense for us unless it's in the Cotton Bowl.
Look- I love Dan and what we're doing, but for a reality check- we went 6-6 last year during the regular season. That was WITH our weak non-conference schedule. You know what one game down in the bowl pecking order is for us? HOME. Oh yeah- and that was with us barely beating La Tech at home- thank you God that Chris Relf's last throw was his best one. And yes, La Tech was a pretty good team- which actually helps me make my point even further.
A REAL bowl game is 10X better than a pre-season bowl game. People are not in "football mode" in August for one thing. Not like they are in Dec/Jan anyway. A bowl you get better exposure in my opinion- you're more than likely the only college game on, or at least you are on during a day where people constantly flip back and forth between games. And maybe the most important thing is the bowl practices which are extremely vital to a growing program like MSU's.
Playing UT-Martin may not be "exciting"- but the reality is if we play someone like Georgia Tech- to win that game we're going to have to play all of our starters a good bit of the game. This gets them beat up and it also prevents us from developing depth because we have to sit our younger players on the bench whereas against UT-Martin, we at least get some players some reps and that can help us out down the road against people like Alabama and LSU. It also takes pressure off of our team because four "easy" wins means all we have to do is at least take care of business.
We can have a very attractive schedule doing something like this:
In state SWAC team for the opener- good for the state, easy win for us. Allows us to get things off on the right foot.
Tulane on the road. I think I speak for all when I say that I would rather go to NOLA than Houston.
Middle Tennessee for homecoming. OK- this is a tired tradition, but every respectable football program has a frat day.
South Alabama- play them one week before the Egg Bowl. Really, taking into consideration the other non-conference games- this is the "most boring".