One problem with your reasoning is that it assumes that all "everyday fans" can enjoy the tailgating experience without using a commercial service. For some this is true. For some it is not.
Another problem is that the new policy does not apply to any service that is paid to set up 9 or fewer tents, so your concerns about small companies aren't really even addressed by this new policy.
Finally, it seems like there are better avenues to deal with people (paid or otherwise) who move tents that are already set up. If that's the concern (and it is a valid one), charging a fee to larger tailgate companies doesn't address it at all.
I don't have a problem with someone setting up tents for fans...and living 3 hours away, I may have to hire it out myself someday. What does bother me is when someone is making money on ground provided freely by MSU for enjoyment by everyday fans...and not paying the school for the privilege of doing it. Not to run them out of business, but putting a small tax and/or restricting tailgate companies to certain areas of campus insures that everyday fans can enjoy the experience as well.
So they waived the fees this year. Southern Tradition's fee was to be $100,000.00. Seriously. Would have put them out of business.
So next year the fees are obviously going to be passed down to the customer, making the SDS rates sky rocket or will in general put the companies out of business.
ETA: I'll almost guarantee 90%+ of the customers of these tailgate companies are out-of-towners. So they don't have the time, space, ability to get everything set up and taken down while still enjoying gameday. Not to mention the "reserved" space companies didn't even set up in the junction, which is rarely full to begin with.
If anything, I would think those would be the most likely to cause problems. Good luck.
It's really not outrageous when you think about what southern tradition brings in each year.
3100 x 100 tents
Over 300k. So your giving 33 percent of your profit for rent.
It will just make companies make less margins or pass on the expense to the customer.
Maybe I support the school. I'd rather people pay the university for tailgates so at least the money goes back towards something.
Instead of private companies who are doing it to make money and give zero back to the school.
It's the same thing if let's say they made the parking lot behind dorman public parking. first come first serve starting Friday. Well Friday I barricade 20 spots and sell them on Saturday. 200 bucks a pop and just pocket the money.
Also, this is not MSU fan vs corporation. These businesses spring up due to a need - MSU fans are the ones who want/need/pay for this.
If I set up a lemonade stand in your yard, would you want a piece of the action?