The Tampa Bay Buccaneers’ thrilling 31-29 victory over the Dallas Cowboys in the opening game of the NFL season last night on NBC and Peacock ranks as the most-watched NFL Kickoff Game since 2015, which was also the most-watched season in NBC Sunday Night Football history. Cowboys-Bucs registered a Total Audience Delivery (TAD) average of approximately 26.0 million viewers across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms, based on preliminary data – marking the largest NFL Kickoff Game audience since Steelers-Patriots in 2015 (27.4 million viewers) and up 20% from last year’s NFL Kickoff Game (21.6 million TAD for Texans-Chiefs, 9/10/20).
https://nbcsportsgrouppressbox.com/...otal-audience-delivery-of-26-million-viewers/
https://nbcsportsgrouppressbox.com/...otal-audience-delivery-of-26-million-viewers/
