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Nike stock is falling

Harvard Gamecock

Harvard Gamecock

All-Conference
May 5, 2014
3,153
2,899
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Most of Nike's problem is due to wholesale distribution issues, and more competition in China (from Chinese
brands).
There is also more serious competition with brands Hoka and On giving consumers more choices.
Nike is still the worlds largest sports apparel company, and won't be disappearing anytime soon.

Disclaimer: Not a Nike fan, I have not purchased a pair of Nike shoes (or any other product) in years
 
P

Piscis

All-Conference
Nov 30, 2001
25,370
2,942
113
Harvard Gamecock said:
Most of Nike's problem is due to wholesale distribution issues, and more competition in China (from Chinese
brands).
There is also more serious competition with brands Hoka and On giving consumers more choices.
Nike is still the worlds largest sports apparel company, and won't be disappearing anytime soon.

Disclaimer: Not a Nike fan, I have not purchased a pair of Nike shoes (or any other product) in years
Click to expand...
I also think the fact that Nike products really aren't that good, they are a marketing machine, not a manufacturer of top quality athletic apparel, is hurting Nike. Nike is almost all style and very little substance with regards to the quality of their products.
 
18IsTheMan

18IsTheMan

Heisman
Oct 1, 2014
19,877
16,810
113
I don't know how relevant it is, but I have noticed with my kids in school that there is much less brand consciousness than when I was in elementary/middle/high school.

When I was that age, if you didn't have Nike sneakers...or at least Reebok...you were a dork loser. I, of course, wore Traxx from Kmart, so I was a dork loser. I finally got in on the ground floor with pair of basic Nikes when I was in 7th grade (purchased through layaway). However, even then, they were just Nike, and NOT Nike Air, so I still wasn't fully "in" yet. I remember the first kid to show up at school with a pair of Reebok Pumps. Classmates gathered around to look at his shoes as though he were a celebrity. It just seemed in the 80s and 90s there was intense brand awareness and peer pressure to have certain brand shoes and such.

My kids have, thus far, not expressed a single word of desiring any particular brand of anything. We take them to Target for shoes, and they are happy as can be with that.
 
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P

Piscis

All-Conference
Nov 30, 2001
25,370
2,942
113
18IsTheMan said:
I don't know how relevant it is, but I have noticed with my kids in school that there is much less brand consciousness than when I was in elementary/middle/high school.

When I was that age, if you didn't have Nike sneakers...or at least Reebok...you were a dork loser. I, of course, wore Traxx from Kmart, so I was a dork loser. I finally got in on the ground floor with pair of basic Nikes when I was in 7th grade (purchased through layaway). However, even then, they were just Nike, and NOT Nike Air, so I still wasn't fully "in" yet. I remember the first kid to show up at school with a pair of Reebok Pumps. Classmates gathered around to look at his shoes as though he were a celebrity. It just seemed in the 80s and 90s there was intense brand awareness and peer pressure to have certain brand shoes and such.

My kids have, thus far, not expressed a single word of desiring any particular brand of anything. We take them to Target for shoes, and they are happy as can be with that.
Click to expand...

I think the parents of kids today, for all of their shortcomings as a group when it comes to parenting, learned from the silly brand consciousness of their youth that brand obsession is ridiculous. I still see (or hear about) brand obsession among the travel ball kids when it comes to equipment, but I think that is because those kids are in a bubble where they are surrounded by marketing of certain brands.

The most ridiculous thing I see is little kids, like under 10 years old, wearing Barbour wax cotton jackets. Those purchases are purely so the parents can show off their kid in a Barbour jacket. Those jackets cost around $250 and kids can really only wear them for a year, maybe two, before they outgrow them.
 
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18IsTheMan

18IsTheMan

Heisman
Oct 1, 2014
19,877
16,810
113
Piscis said:
I think the parents of kids today, for all of their shortcomings as a group when it comes to parenting, learned from the silly brand consciousness of their youth that brand obsession is ridiculous. I still see (or hear about) brand obsession among the travel ball kids when it comes to equipment, but I think that is because those kids are in a bubble where they are surrounded by marketing of certain brands.

The most ridiculous thing I see is little kids, like under 10 years old, wearing Barbour wax cotton jackets. Those purchases are purely so the parents can show off their kid in a Barbour jacket. Those jackets cost around $250 and kids can really only wear them for a year, maybe two, before they outgrow them.
Click to expand...
It was crazy when I was in school. Nike, Reebok, Levis, Duckhead, Starter, etc.

There were kids who had it all who I assumed were rich but now I just realize they were middle class and the parents just spent foolishly.

I think my daughter asked one time for a Stanley water bottle for Christmas when that craze was happening a couple years ago, but she never brought it up again.
 
S

SouthernBelly

Senior
Sep 16, 2024
806
630
93
18IsTheMan said:
I don't know how relevant it is, but I have noticed with my kids in school that there is much less brand consciousness than when I was in elementary/middle/high school.

When I was that age, if you didn't have Nike sneakers...or at least Reebok...you were a dork loser. I, of course, wore Traxx from Kmart, so I was a dork loser. I finally got in on the ground floor with pair of basic Nikes when I was in 7th grade (purchased through layaway). However, even then, they were just Nike, and NOT Nike Air, so I still wasn't fully "in" yet. I remember the first kid to show up at school with a pair of Reebok Pumps. Classmates gathered around to look at his shoes as though he were a celebrity. It just seemed in the 80s and 90s there was intense brand awareness and peer pressure to have certain brand shoes and such.

My kids have, thus far, not expressed a single word of desiring any particular brand of anything. We take them to Target for shoes, and they are happy as can be with that.
Click to expand...
I remember the same things and observe the same things as you do now. I was wondering if I had just been out of touch. My kids don’t care where the clothes come from or who makes them. They may want a certain look, but brand name is irrelevant. They have stuff from Walmart, Academy, and hand me downs (my favorite brand).

I will spend a little more on athletic shoes due to my history and my oldest current experience with ankle trouble. But even then it’s not brand loyalty; it’s who crud have we found to work the best. Sort of ironically for this post Nike basketball shoes are the best for him, but we avoid all their other footwear as they haven’t proven to be worth the money.
 
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KingWard

KingWard

All-American
Feb 15, 2022
8,474
8,669
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Harvard Gamecock said:
Most of Nike's problem is due to wholesale distribution issues, and more competition in China (from Chinese
brands).
There is also more serious competition with brands Hoka and On giving consumers more choices.
Nike is still the worlds largest sports apparel company, and won't be disappearing anytime soon.

Disclaimer: Not a Nike fan, I have not purchased a pair of Nike shoes (or any other product) in years
Click to expand...
Also, affiliation with another Jordan or Tiger wouldn't hurt, though certainly their issues are more macro than that.
 
A

Anon1742573506

Freshman
Mar 21, 2025
106
75
28
Piscis said:
I also think the fact that Nike products really aren't that good, they are a marketing machine, not a manufacturer of top quality athletic apparel, is hurting Nike. Nike is almost all style and very little substance with regards to the quality of their products.
Click to expand...
Running track and CC in the 80s I was strictly Nike. As the decades have passed, I have found this to be true. Mostly use Brooks now.
 
J

JohnnySolo

Senior
May 6, 2011
536
411
63
NB cleats and turfs for baseball. At school kids wear crocs, hey dudes, On. Clothes are a variety not named Nike. Even Champion has gear out there. No Nike. I remember the first Tommy shirt my mom bought for me. That was big time for me. They were big time until they started printing in extra large font. They got away from what made them.
 
bayrooster

bayrooster

All-American
Aug 21, 2003
15,425
7,889
113
Harvard Gamecock said:
Most of Nike's problem is due to wholesale distribution issues, and more competition in China (from Chinese
brands).
There is also more serious competition with brands Hoka and On giving consumers more choices.
Nike is still the worlds largest sports apparel company, and won't be disappearing anytime soon.

Disclaimer: Not a Nike fan, I have not purchased a pair of Nike shoes (or any other product) in years
Click to expand...
 
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