Nike stock is falling

[1vagamecock]

Nike Stock Hits A 12 Year Low And Must Prove Its Moat Is Intact

Nike stock has hit a 12-year low as market share slips and China weakens, raising a bigger question: can Nike rebuild its moat and win back consumers from rivals?

www.forbes.com

Will UA take us back?

 

[18IsTheMan]

Falling is an understatement. It's cratering.

 

[1vagamecock]

Falling is an understatement. It's cratering.

I haven't bought Nike products since probably 2018. I might hold my nose and buy a Gamecock shirt......might.

 

[Piscis]

Wow! You would think a company embracing Kapernick would really be a genius marketing move. I can't imagine why business would be down.

I'll never buy a Nike product.

 

[Harvard Gamecock]

Most of Nike's problem is due to wholesale distribution issues, and more competition in China (from Chinese
brands).
There is also more serious competition with brands Hoka and On giving consumers more choices.
Nike is still the worlds largest sports apparel company, and won't be disappearing anytime soon.

Disclaimer: Not a Nike fan, I have not purchased a pair of Nike shoes (or any other product) in years

 

[JohnnySolo]

With a 4% yield it is no longer a growth stock or a dividend stock. 4% doesn't even scratch the surface on my dividend stocks.

 

[Piscis]

Most of Nike's problem is due to wholesale distribution issues, and more competition in China (from Chinese
brands).
There is also more serious competition with brands Hoka and On giving consumers more choices.
Nike is still the worlds largest sports apparel company, and won't be disappearing anytime soon.

Disclaimer: Not a Nike fan, I have not purchased a pair of Nike shoes (or any other product) in years

I also think the fact that Nike products really aren't that good, they are a marketing machine, not a manufacturer of top quality athletic apparel, is hurting Nike. Nike is almost all style and very little substance with regards to the quality of their products.

 

[18IsTheMan]

I don't know how relevant it is, but I have noticed with my kids in school that there is much less brand consciousness than when I was in elementary/middle/high school.

When I was that age, if you didn't have Nike sneakers...or at least Reebok...you were a dork loser. I, of course, wore Traxx from Kmart, so I was a dork loser. I finally got in on the ground floor with pair of basic Nikes when I was in 7th grade (purchased through layaway). However, even then, they were just Nike, and NOT Nike Air, so I still wasn't fully "in" yet. I remember the first kid to show up at school with a pair of Reebok Pumps. Classmates gathered around to look at his shoes as though he were a celebrity. It just seemed in the 80s and 90s there was intense brand awareness and peer pressure to have certain brand shoes and such.

My kids have, thus far, not expressed a single word of desiring any particular brand of anything. We take them to Target for shoes, and they are happy as can be with that.

 

[FootballLVR]

Nike Stock Hits A 12 Year Low And Must Prove Its Moat Is Intact

Nike stock has hit a 12-year low as market share slips and China weakens, raising a bigger question: can Nike rebuild its moat and win back consumers from rivals?

www.forbes.com

Will UA take us back?

At least UA could get the colors correct.

 

[Piscis]

I don't know how relevant it is, but I have noticed with my kids in school that there is much less brand consciousness than when I was in elementary/middle/high school.

When I was that age, if you didn't have Nike sneakers...or at least Reebok...you were a dork loser. I, of course, wore Traxx from Kmart, so I was a dork loser. I finally got in on the ground floor with pair of basic Nikes when I was in 7th grade (purchased through layaway). However, even then, they were just Nike, and NOT Nike Air, so I still wasn't fully "in" yet. I remember the first kid to show up at school with a pair of Reebok Pumps. Classmates gathered around to look at his shoes as though he were a celebrity. It just seemed in the 80s and 90s there was intense brand awareness and peer pressure to have certain brand shoes and such.

My kids have, thus far, not expressed a single word of desiring any particular brand of anything. We take them to Target for shoes, and they are happy as can be with that.

I think the parents of kids today, for all of their shortcomings as a group when it comes to parenting, learned from the silly brand consciousness of their youth that brand obsession is ridiculous. I still see (or hear about) brand obsession among the travel ball kids when it comes to equipment, but I think that is because those kids are in a bubble where they are surrounded by marketing of certain brands.

The most ridiculous thing I see is little kids, like under 10 years old, wearing Barbour wax cotton jackets. Those purchases are purely so the parents can show off their kid in a Barbour jacket. Those jackets cost around $250 and kids can really only wear them for a year, maybe two, before they outgrow them.

 

[18IsTheMan]

I think the parents of kids today, for all of their shortcomings as a group when it comes to parenting, learned from the silly brand consciousness of their youth that brand obsession is ridiculous. I still see (or hear about) brand obsession among the travel ball kids when it comes to equipment, but I think that is because those kids are in a bubble where they are surrounded by marketing of certain brands.

The most ridiculous thing I see is little kids, like under 10 years old, wearing Barbour wax cotton jackets. Those purchases are purely so the parents can show off their kid in a Barbour jacket. Those jackets cost around $250 and kids can really only wear them for a year, maybe two, before they outgrow them.

It was crazy when I was in school. Nike, Reebok, Levis, Duckhead, Starter, etc.

There were kids who had it all who I assumed were rich but now I just realize they were middle class and the parents just spent foolishly.

I think my daughter asked one time for a Stanley water bottle for Christmas when that craze was happening a couple years ago, but she never brought it up again.

 

[Gamecock Jacque]

I'm seeing more kids with the N on their shoes. I had been told New Balance was just for old people.

 

[SouthernBelly]

I don't know how relevant it is, but I have noticed with my kids in school that there is much less brand consciousness than when I was in elementary/middle/high school.

When I was that age, if you didn't have Nike sneakers...or at least Reebok...you were a dork loser. I, of course, wore Traxx from Kmart, so I was a dork loser. I finally got in on the ground floor with pair of basic Nikes when I was in 7th grade (purchased through layaway). However, even then, they were just Nike, and NOT Nike Air, so I still wasn't fully "in" yet. I remember the first kid to show up at school with a pair of Reebok Pumps. Classmates gathered around to look at his shoes as though he were a celebrity. It just seemed in the 80s and 90s there was intense brand awareness and peer pressure to have certain brand shoes and such.

My kids have, thus far, not expressed a single word of desiring any particular brand of anything. We take them to Target for shoes, and they are happy as can be with that.

I remember the same things and observe the same things as you do now. I was wondering if I had just been out of touch. My kids don’t care where the clothes come from or who makes them. They may want a certain look, but brand name is irrelevant. They have stuff from Walmart, Academy, and hand me downs (my favorite brand).

I will spend a little more on athletic shoes due to my history and my oldest current experience with ankle trouble. But even then it’s not brand loyalty; it’s who crud have we found to work the best. Sort of ironically for this post Nike basketball shoes are the best for him, but we avoid all their other footwear as they haven’t proven to be worth the money.

 

[KingWard]

Nike Stock Hits A 12 Year Low And Must Prove Its Moat Is Intact

Nike stock has hit a 12-year low as market share slips and China weakens, raising a bigger question: can Nike rebuild its moat and win back consumers from rivals?

www.forbes.com

Will UA take us back?

Hopefully not.

 

[KingWard]

Most of Nike's problem is due to wholesale distribution issues, and more competition in China (from Chinese
brands).
There is also more serious competition with brands Hoka and On giving consumers more choices.
Nike is still the worlds largest sports apparel company, and won't be disappearing anytime soon.

Disclaimer: Not a Nike fan, I have not purchased a pair of Nike shoes (or any other product) in years

Also, affiliation with another Jordan or Tiger wouldn't hurt, though certainly their issues are more macro than that.

 

[Anon1742573506]

I also think the fact that Nike products really aren't that good, they are a marketing machine, not a manufacturer of top quality athletic apparel, is hurting Nike. Nike is almost all style and very little substance with regards to the quality of their products.

Running track and CC in the 80s I was strictly Nike. As the decades have passed, I have found this to be true. Mostly use Brooks now.

 

[JohnnySolo]

NB cleats and turfs for baseball. At school kids wear crocs, hey dudes, On. Clothes are a variety not named Nike. Even Champion has gear out there. No Nike. I remember the first Tommy shirt my mom bought for me. That was big time for me. They were big time until they started printing in extra large font. They got away from what made them.

 

[92Pony]

I'm seeing more kids with the N on their shoes. I had been told New Balance was just for old people.

I love me some New Balance!!

 

[bayrooster]

Most of Nike's problem is due to wholesale distribution issues, and more competition in China (from Chinese
brands).
There is also more serious competition with brands Hoka and On giving consumers more choices.
Nike is still the worlds largest sports apparel company, and won't be disappearing anytime soon.

Disclaimer: Not a Nike fan, I have not purchased a pair of Nike shoes (or any other product) in years

 

[Harvard Gamecock]

I love me some New Balance!!

Been a fan of NB for awhile. Brooks and OnCloud are my other go to.

 

[Piscis]

NB cleats and turfs for baseball. At school kids wear crocs, hey dudes, On. Clothes are a variety not named Nike. Even Champion has gear out there. No Nike. I remember the first Tommy shirt my mom bought for me. That was big time for me. They were big time until they started printing in extra large font. They got away from what made them.

Tommy was great until they decided to go "urban".

 

[Harvard Gamecock]

Tommy was great until they decided to go "urban".

Tommy lost favor when they became overexposed. Once that happens people move on to the next "cool" brand that comes out.

 

[adcoop]

I'm seeing more kids with the N on their shoes. I had been told New Balance was just for old people.

They used to be. However, New Balance has gotten in the basketball space in the last 5-6 years and have some pretty big name product endorsers (Cooper Flagg, Jamal Murray, Coco Gauff). As someone said earlier, there is fierce competition in athletic apparel and Nike does not dominate like in days past. Adidas will forever be a competitor with Nike, but you have all these new Chinese brands like Li-Ning, Anta competing for market share. Also, brands like Puma and Reebok have returned to compete as well. That does not even mention Under Armour, who appears to focus more on football.

 

[bayrooster]

Been a fan of NB for awhile. Brooks and OnCloud are my other go to.

I still like my Asics.

 

[Uscg1984]

I don't know how relevant it is, but I have noticed with my kids in school that there is much less brand consciousness than when I was in elementary/middle/high school.

I was going to say the same thing. My college sophomore son and his friends in middle and high school never seemed to obsess over brands the same way we did when I was that age. Perhaps it's the effect of growing up in a different marketing model with with the internet and social media.