When your team wins it is exciting. When your team loses in PKs it just feels arbitrary, and like you were cheated out of a worthy effort.
I dunno....don't even watch much soccer but appreciate PKs as just being a part of the game -- like not being good at free throws can cost you -- as UK fans we know what that feels like, so you'd be better good at it so when it counts, you're ready...
England clearly choked that PK situation away... I mean, having a 19yo take the final try ??
What I mostly like in the World Cup in the earlier rounds, and other tournament formats is the concept of "goal differentials" helping decide who advances or not; i.e. it keeps players playing, which could open opportunities for scoring for either team...