You could say that his image has fallen off a cliff, but not his golf game. Admittedly he has not won any golf tournaments since Nov. of 09, but he hasn't exactly been demoted to the Hooter's/Nike Tour. He finished T4, T4, 23rd and 28th last year in majors. Almost won the Chevron tournament. I believe you are simply seeing that there was no way he could keep up with the pace he was on. Phil only won one tournament last year - Masters. If he was missing cuts every week or out of contention every week, I could see the argument that there is no bigger fall from grace. But, that is not the case.