Why would you ever add to what we face over the course of a B1G schedule. What are you exactly trying to accomplish?
I'm guessing this question is more rhetorical since I'm sure you know the answer, but the theory is that better OOC SOS gives the team more leeway/cache with the committee, as the committee apparently values what teams do in the first third of the year against non-conference opponents.
Whether "OOC SOS" is a valid metric in the first instance is highly debatable, but since the committee seems to consider it on the "Team Sheets," perception is reality and we should improve our OOC SOS. I'm not saying go out and schedule eight games against P6 opponents, but can we NOT schedule seven sub-300 cupcakes?