I said it once already..."travelling well" and selling tickets are just a piece of the puzzle.<div>
</div><div>Bottom line is that corporations sponsoring these events pay millions of dollars and want maximum exposure. When sponsoring an event, you're not just wanting to promote your brand to the people in thestadium. You're more worried about number of eyeballs watching your event on TV. Believe it or not, more people will watch a 6-6 UF over a 8-4 MSU. I know that is shocking to some of the meatballs, but its true. </div><div>
</div><div>Until we can pull the casual fan, we are going to get overlooked. This is something a few consecutive winning seasons will cure.</div><div>
</div><div>If you were the CEO (looking to build your userbase) of Sixpackspeak.com and paid 5 million dollars to sponsor the Starkvegas Bowl, would you want a 6-6 UF vs 7-5 ND, or a 8-4 MSU vs 11-1 Boise St? </div><div>I know these bowl committees are comprised of many local business owners, but the bigdog in the room is the title sponsor. And he probably don't care that much if the Ramada Inn down the street gets filled or not.</div>