Another issue for the SWAC is that it doesn’t participate in the FCS playoff system. The conference’s emphasis on the Bayou Classic, which annually pits Southern against Grambling State, prevents it from being in the playoffs. That further limits TV exposure and the lack of a postseason hurts in recruiting.
“Why would I go there when I’m playing in the so-called ‘SWAC Bowl?’” said Ruffin, who coached at Jackson State for six seasons under recently fired coach Rick Comegy. “West Alabama has beaten us on kids. West Georgia has beaten us for kids. They’ve beaten us because we can’t play for a national championship. You’ll only get kids that have SWAC ties because of it.”