@bigblueinsanity &
@JHB4UK, I'm just responding to both because I read both replies at same time.
To
@bigblueinsanity point, I think it will take 2-3 years to see the results of "Few big donors -vs- many small contributions." The Mon night football tragedy was terrible, and I pray the player has a full recovery. It was interesting to see his charity go from approx $2500 to over $5 mil in one day. I heard radio report that it was over $2.5 mil at lunch. The interesting thing was the average contribution was $28. That's a bad illustration, but does show the power of an average gift.
Many NPOs thrive on small donations. They know the large donations are like the skeleton of their revenue plan, but rely on small donations to complete the plan. I'll never view an NIL Collective like an NPO. (I don't think many fans will.) Thus, it is imperative the average fan receive something in return for their contribution. Tailgating events, events during offseason, opportunities to hang out with coaches, video conferences, etc ... are imperative rewards for soliciting small contributions.
@JHB4UK, I don't know how Barnhart views NIL today. I agree with you that it appears this was his initial position. I'm guessing that AD's know NIL/Collectives are essential for future success. I don't expect MB to be the cheerleader, rah rah guy. Yet, he needs to enlist 3-4 key people to travel the state and be these people. They need to do barnstorming trips during the offseason. Most towns in Ky would love to host a UK representative to hear someone tell stories about UK sports plus learn how the common person can help UK sports. (I remember as a young man hearing Cawood at a corporate dinner. He told stories for about 30 minutes. People would have listened for hours. He was funny, engaging, and I heard stories I'd never heard before.) I'll never forget this line. "Bill Curry was visiting me in Harlan Co when his wife received the death threat. I told Bill not to worry, people in Harlan Co threaten to kill each other all the time. (Long pause) I didn't want to tell him that many of them make good on their threats."
Well, I ventured off into story telling. I agree, it will be interesting to see how MB handles NIL/Collectives. They are an important part of SEC sports moving forward. I believe the common fan is contributing heavily in Tn and other states. At least, the collectives claim to be supported by small contributions. But, people will not contribute until someone connects and begins telling good stories and gives people chances to get together with other groups of fans.