From the Chris Low article:
“I always think of … pre Dak and post Dak, because after that run we had with him in 2014 and 2015, most schools would have doubled down on their football investment,” Selmon said. “We didn’t. Our season ticket sales started really dipping right after Dak. There was mostly investment with the baseball program. Whether that’s right or wrong, it’s probably not the best economic decision for the totality of the department…..
So we’ve had to really try to make up a lot of ground as far as investing in football, and that’s what we’ll have to continue to do at warp speed.” - Zac Selmon
“I always think of … pre Dak and post Dak, because after that run we had with him in 2014 and 2015, most schools would have doubled down on their football investment,” Selmon said. “We didn’t. Our season ticket sales started really dipping right after Dak. There was mostly investment with the baseball program. Whether that’s right or wrong, it’s probably not the best economic decision for the totality of the department…..
So we’ve had to really try to make up a lot of ground as far as investing in football, and that’s what we’ll have to continue to do at warp speed.” - Zac Selmon